Once self-copying memes had arisen, their own, much faster, kind of evolution took off. – Richard Dawkins, The Selfish Gene
Dominic Basulto imagines that digital devices are a kind of primordial soup in which “digital bits” of Big Data will propagate to the point where “they don’t need us anymore.” He speculates upon Richard Dawkins’ theory of memes:
Where things become both exciting and creepy is if the data replicators (data memes) become truly “selfish” and start to challenge the classic genetic replicators (genes). It’s not just that Big Data wants to become Bigger, it’s that it may eventually want to out-compete our genetic material.