Decisions 2.0: The Power of Collective Intelligence

Eric Bonabeau of Sloan Review writes that the human brain evolved to “avoid complexity (not embrace it) and to respond quickly to ensure survival (not explore numerous options).”  Today’s world is said to require “short response times and more accurate responses and more exploration of potential opportunities.”

Information technologies are thought to provide “a more accurate and intimate understanding of our environment”.  With the paradigm shift towards Web 2.0 and tapping into “the collective” comes a new era that Bonabeau labels “Decisions 2.0.”

Bonabeau points out a weakness called “pattern obsession“, when we see patterns where none exist which then influences how we frame our decisions.   He calls it a “common trap” that leads us astray due to our basic human nature.  Collective intelligence, he adds, “can help mitigate the effects of those biases” by providing a diversity of viewpoints and input, thus deterring “self-serving bias and belief perseverance.

Bonabeau considers the challenge of designing the right mechanisms for collective decision making and if giving all users equal voice, is better or worse than giving certain individuals a greater say than the collective?  If it’s the latter, he ponders, “how should those special individuals be selected?”

source : MIT Sloan Review

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Decisions 2.0: The Power of Collective Intelligence

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